Why Your WordPress Site Need Regular Maintenance

Why Your WordPress Site Need Regular Maintenance

Practically speaking, the real work begins once your WordPress website is online.

There is content creation, website content updating, and site promotion.

Most importantly…

There is the deceivingly simple task of maintaining your WordPress site to keep your online presence up and running, and in great condition.

Note, technology, as well as the internet, are fast evolving landscapes. While the ‘good guys’ are all about code improvements, the ‘bad guys’ are busy exploring, searching for weaknesses in a code to exploit. To put in more context, 56% of all internet traffic into a site is from an automated source like bots, impersonators, hacking tools, scrapers, and scrapers. How then do you stay ahead of the game?

Well, the answer lies in maintaining your site regularly. Not convinced?

Think of your WordPress site as a house that stores various contents in various formats.

For a house to function properly and provide the much needed conducive environment for human occupancy, it has to be guarded, cleaned, and repaired regularly. Similarly, a WordPress site’s code having numerous moving parts requires regular performance updates, security updates, and database ‘cleaning’. In return, you’ll have a secure website that runs fast; doing what it was built to do more efficiently.

To expound on the same, regular site maintenance is necessary for the following reasons.

 

1. To Maintain A Secure Site

WordPress works relentlessly in security highlights, however, it is not malware or hack-proof. A reason why WordPress continues to be the leading infected website CMS (Content Management System).

Yes, no site is 100% perfect and secure, but there are steps you can take to keep off bots, hackers, and malicious scripts for the sake of you, your customers, other businesses, the public, and even the government websites safety.

One of such key steps is to regularly maintain the site to uphold the security of the WordPress site.

 

Why is an insecure site such a threat?

Well, insecure sites are prone to hacking through which malicious software is used to garner data, infect websites, retarget your potential customers, or even hijack computer resources where the hacker can hold the victim to ransom. The key problem is that an infected site can serve as the Launchpad allowing for the spread and escalation of the attack to other websites. The very reason why the number of hacked sites is rising rapidly with a 32% resurgence in 2016 compared to 2015, according to Google Webmaster Central Blog.

In addition, search engines being customer-oriented are likely to flag your site as insecure. This will definitely negatively affect your business reputation as well as your bottom line.

 

So what should you do?

First, you’ll need to do regular scans for malware, infections, and vulnerabilities. Two, you’ll have to remain knowledgeable on the most dangers and work to keep your WordPress site as secure as possible. In short, you’ll be required to have ‘bouncers’ at the site’s entry to keep hackers, bots, and other malicious scripts out. Alternatively, you can use WordPress maintenance services for better and fast results.

 

2. To Improve Site Performance

In the technology world, speed is associated with efficiency which builds trust and confidence among site visitors. Therefore, a site that loads and functions quickly is ideal for your business and your bottom line.

On the other hand, a slow site is considered to be insecure, unsafe, and untrustworthy. Imagine that being your site’s first impression! Worse, 80% of visitors rarely go back to a website following a bad first impression which translates to low traffic and consequently low conversions.

In addition to speed, there is a need to provide users with fantastic and simple user experience. That’s, giving web surfers what they are looking for promptly. Notably, this has an effect on your search rankings too which will significantly affect your organic traffic. In doubt?

Well. Google (in their bid to make the whole web faster) announced that they will be considering load speed when ranking sites back in 2010, and further emphasise on mobile speed again in 2018. Although the load speed is insignificant when compared to your site’s authority and relevance; there is no denying that a slow site will surfer significantly.

Therefore, having a site with improved performance is a necessity which calls for regular site maintenance.

You may realize your site is not performing as per expectations but fail to discover the off-base. That’s why it’s important to employ website maintenance services when it comes to this; especially if you lack the technical skills. A website maintenance service can streamline your code, lessen broken connections, consolidate CSS records, and fix or WordPress issues; boosting your site performance.

 

3. Keeping Software & System Updated

An outdated WordPress site is similar to a derelict house. Basically, you’re welcoming the unwanted attention of bots, hackers, and malicious scripts to exploit it. This is regardless of having a professionally built site with premium themes and plugins. That’s because the future of technology is unpredictable and not even the WordPress web developers can foretell it. In short, there’s no telling what developments in code infrastructure could make your site vulnerable.

Note, a hacked site, a slow site, and a broken site will cost you visitors, conversions, and consequently your bottom line; making regular site maintenance vital. Just read the descriptions of each WordPress version and you’ll understand why updating your software is a necessary part of the website’s regular maintenance.

Now…

Employing WordPress maintenance services can save your day with regards to software updates. For, in the end, you’ll no longer stress out over a new update service being incompatible with your plugins or themes. They will ensure its all smooth for you.

 

WordPress Website Maintenance Recovery

 

4. Preventing Expensive Repair (Recovery)

Despite the numerous articles and guides on how to clean up your ‘damaged’ or hacked site. The recommendation is usually the same – have a professional look it over!

The thing is, performing a WordPress site cleaning in a way you’ll be sure it’s free of malware, bugs, and whatnot is not a simple task. A simple cleaning can cost anywhere from $150 with no guarantee of success.

Cleaning up a website involves knowing the vulnerabilities, a hacker’s mind. And then manually going through files as thoroughly as possible. Note, any malicious scripts are usually hidden from the database and the original files. The bots and hackers go to an extreme length to ensure you’re unable to eliminate their backdoors so cheaply.

Therefore, repairing a damaged site is super expensive compared to the regular maintenance that serves as a prevention measure. It’s not just the clean-up, rather, there is reputation damage and revenue loss following a site expulsion from search engines. And that’s when assuming the site is backed up!

To be on a safer side, employ WordPress maintenance services to look out for any vulnerabilities regularly. This will not only save you time but also minimize the chances of your site being blacklisted by search engines.

 

Here Comes Help!

Want to make sure that your WordPress site gets its regular maintenance? Just subscribe to FiveDot’s EasyWP Care WordPress Maintenance Service.

We’re WordPress nerds. We deal with WordPress day in day out. It’s our job. Therefore, we can focus on maintaining your site as you focus on what you do best. In the end, you’re bound to have a stable and secure site that is user-friendly!

5 Reasons Why You Need To Secure Your WordPress Site

5 Reasons Why You Need To Secure Your WordPress Site

As a human, it’s hard to motivate yourself to prepare for a threat that’s not imminent. The reason why insurance salesmen find it hard to enrol people who are healthy, happy, and well, into their policies.

The same case is replicated when it comes to website security. You will never know when it’s the time that your professionally designed site being the target for hackers. Perhaps, you simply think that getting an SSL (Secure Socket Layer) certificate is too tedious. Whatever the case, having an insecure site is such a bummer.

For instance, Google announced that they’ll be marking sites without an SSL certificate as “Not Secure” as of 2018; which will serve to warn their users of possible threats in marked sites. What does that mean for your bottom line?

The problem is, much as web surfers may not understand all there is with regards to these jargons; they want their information and data to be secure. That is their login details, credit cards information, etc.

Well, here are some reasons why you need to secure your website.

 

Chrome Not Secure Warning

1. Protection Website From Malware

With a secure site, you get to protect yourself, your business, your customers, and the public. How?

An insecure site is prone to various vulnerabilities among them hacking, bots, and malicious scripts which are used to infect websites. They collect data or hijack computer resources. In some cases, this malicious software can redirect your customers to other sites. In case a site is infected, it can serve as a ‘stem cell’. Allowing for the spread of the attack to other sites and web infrastructure. Think of the attack like the deadly cancer disease!

2. Protecting Personal Data

Secondly, with a secure site, you’ll be safeguarding your personal information and that of your customer. Preventing these precious data from getting into unintended hands.

Note that data breaches create scandals and customer outrage that can escalate to lawsuits. Worse, this not only affects your business’s reputation. Your overall bottom line but can also significantly ruin a customer’s life. More so if the stolen information is sensitive such as NRIC information and credits card numbers which will see them lose money or worse suffer from identity theft.

With that said, protecting data to and from your site equates to protecting valuable assets and confidential information that you would not want in the hands of your competitors or those of villainous data thieves. Therefore, ensure your site is in line with the WordPress security best practices or employ WordPress maintenance services for overall protection & peace of mind.

3. Be A Trusted Website

Every search engine is pushing for a more secure web.

Google, in particular, pledged to update the labelling of HTTP sites in search bars (such as chrome URL bar) in 2018. Previously, insecure sites are labelled with a grey information symbol warning the user to steer clear of the site following its vulnerability to attacks.

Now, Google has included a “Not Secure” mark displayed plainly before a user can click on the information symbol. With time, this exercise will be taken a notch higher with Google marking insecure HTTP sites using a red triangle with the “Not Secure” warning written in red. When a visitor on a flagged “Not Secure” labelled site begins to key in personal details such as email address or phone numbers; the type of data and information that SSL certificates are crafted to protect; the warning in the search bar turns into red which the embedded exclamation mark becomes bolder.

Can you imagine how a customer inputting their information say credit card numbers will react on seeing the warning?

Basically, the warning label denotes sites that aren’t HTTPS or sites lacking an SSL certificate.

The two can be complicated jargon for most users to understand but be sure that they will be sceptical to open let alone purchase from a flagged site. Who can blame them?

The danger of having your personal data in the wrong hands is grave-like, so if you want to keep your customers and attract more, you need to put your visitors’ minds at ease.

4. Better Google Search Ranking

Well, this is a no brainer. Given Google’s preference for the HTTPS site, there is a carrot to go with those sticks.

Think about it! Most sites are yet to jump into the security bandwagon (just take a quick look at your competitor’s website). This means that you’re bound to reap the benefits of being a step ahead in the Google rankings.

Notwithstanding, every entrepreneur is in a heft search for ways to boost their search rankings, means to improve their SEO (Search Engine Optimization). Therefore, getting consideration from search engine’s algorithms however tiny can put you on the map; increasing your website traffic over time. And all you need to do is utilize WordPress security best practices or deploy WordPress maintenance services for easier and more efficient outcomes.

On the same note, a secure site builds trust and confidence among users which will likely increase conversions. In doubt?

Well, there are approximately 1.7 billion websites on the internet at the time of writing this blog (Aug 2019), and users depend on search engines to get information regarding these sites. That means, the higher you rank in the search rankings the more views your site gets which is a competitive advantage. That will, in turn, translates to more conversions and an improved bottom line.

 

Secure Payment WordPress

5. Secure Payment

With a secure site, it’s possible to make sales and transacts using credit cards. That’s so because people are being discrete, careful than before when it comes to handing out personal information.

Moreover, recent research discovered that 85% of web surfers would abandon an online purchase on an insecure site. We think that this phenomenon is happening on non-eCommerce sites too. Imagine that you got to a site and about to send them an inquiry. A big red ‘Not Secure’ warning on top might just stop you from hitting the ‘Send’ button.

With an SSL certificate on your website, your user’s information can be sent with encryption. In the case that someone (hacker) tries to steal the information, they will not be able to access the information without the right secret key.

This simply means that when your customer type in their credit card information on your website & hit the ‘Buy’ button, all information is securely sent across the web. Now you have a happy customer!

Here’s Some Good News

FiveDot got your back on all matters of web security. As we’re determined to ensure you have a secure website throughout your WordPress site.

By having regular website maintenance and taking into account the WordPress security best practices, we can help you to prevent some of the messy hassles of getting your site hacked or compromised. Check out our EasyWP Care WordPress Maintenance Service & let us secure your WordPress site today!