The truth is, there are a gazillion metrics (be it statistics, numbers, or analytical combinations) you can track to assess the effectiveness of your digital marketing campaign. However, not every metric is relevant or unique to your business which calls for customization.
That is, looking for metrics that best track your goal. Metrics that are objective, easy to monitor, relevant, and available continuously.
Psychologists suggest settling 5+2 metrics for easy processing – a logical start, huh?
That said, there’re a few important metrics to focus on in your digital marketing campaign. We’ll classify them in 3 broad categories for easy comprehension as below.