Despite the Covid-19 outbreak and its related challenges, the economies of Southeast Asian countries performed surprisingly well in 2020 as the Asian Development Bank (ADB) projected a contraction of 3.8%. The numbers do not strike fear in the hearts of economists and entrepreneurs alike when compared to Eurozone’s 7.9% and Britain’s 10.1%. In fact, Southeast Asia’s digital economy experienced a significant growth last year (RM4 billion) due to the e-commerce industry’s rapid expansion. Meanwhile, the e-Conomy SEA Report spotlighted that 2020 saw 40 million new online customers in the region and predicted that Southeast Asia’s digital economy will be valued at RM1.2 trillion within the next 5 years. With such promising figures, Southeast Asia has the potential to be major players as well as are capable of setting trends that will shape the digital marketing landscape. While the opportunity is clear, it is equally important for ASEAN digital marketers to identify potential challenges, such as below, so that you can be better prepared to take your business to the next level: (more…)
The truth is, there are a gazillion metrics (be it statistics, numbers, or analytical combinations) you can track to assess the effectiveness of your digital marketing campaign. However, not every metric is relevant or unique to your business which calls for customization.
That is, looking for metrics that best track your goal. Metrics that are objective, easy to monitor, relevant, and available continuously.
Psychologists suggest settling 5+2 metrics for easy processing – a logical start, huh?
That said, there’re a few important metrics to focus on in your digital marketing campaign. We’ll classify them in 3 broad categories for easy comprehension as below.