The rapid advancement of technology coupled with the internet has given birth to Search Engine Optimization (SEO) – a complex, yet intriguing digital organism that proves to be essential for businesses of all scales across the board.
But, what exactly is SEO?
Essentially, SEO is the art and science of persuading search engines like Google, MSN and Bing to suggest your content to internet users – throughout the globe – as the best solution to their problem or best answer to their question. It is the practice of increasing the quantity and the quality of traffic to your website organically (re: without costing you a single cent!).
SEO involves making changes and adjustments to your website content and its copywriting that will help make your website more appealing to search engines. The end goal? To have search engines display your website as a top result on the first page of the search engines results page.
It should be noted that the rankings and the frequency of your website appearing in the results pages is totally merit-based. So, it you are looking to have search engines suggest your website and its landing pages in the results pages, the here is what you need to do to up your digital marketing game:
1. Know What Your Audience Is Searching For
Right off the bat, it is important for you to identify what your potential customers are searching for in their preferred search engines. By identifying their potential search queries, you will be able to effectively incorporate SEO in your digital marketing strategy. Once you have identified your customers’ search queries, the next step is to create content that offers simple, clear and helpful solutions to their problems.
2. Identify Where Your Website Can Compete
Now that you have an idea of what your potential customers are searching for, it is time to plan out the layout of your website. For a start, it is essential for you to figure out where you can currently and realistically compete against your competitors. This information will help you build a strategy to set a strong foundation that will inherently increase your authority score and grow your organic footprint. Basically, knowing how to strategically plan the layout and content of your website will help set your website for SEO success.
3. Use Keywords And Search Phrases Strategically
Keep in mind that when drafting your copywriting, the key is to strategically use a combination of words that expresses a question or concern. An easy way to strategize your copywriting is to first list your keywords such as Digital Solutions or Flawless Skin. Once you have your keywords, think of possible relatable search queries or phrases that your prospective customers may search for. Example: Best digital solutions for SME amidst the Covid-19 pandemic or How to get flawless skin using household items.
4. Make Use Of On-page SEO Keywords
You have your keywords, search queries and layout planned; it is time to look for opportunities to improve your website’s on-page SEO. One of the best ways to do so is by optimizing content and the HTML source code to clearly define your webpages as well as its content and information. What are some of the areas that will need to be optimized? Things like page titles, meta descriptions, internal links, anchor texts, URLs and the whole shebang.
5. Be Smart In Optimizing Your Title Tags
Speaking of optimizing, title tags are displayed as the title of your listing on search engine results pages and they have the power to make or break your ranking factor. Hence, you would want to incorporate unique title tags in the main target keyword for each landing page and variant keywords in between.
6. Be Precise With Your Content
To improve your search engine rankings, it is crucial for you to ensure that your content is precise. This depends heavily on how you word out your copywriting. The key is to use simple words that are easy to understand and to get the message across. Catchy and attention-grabbing copywriting will definitely stick in the minds of your potential customers. At the same time, keeping it sweet and simple will increase your SEO odds and decrease your chances for misinterpretation.
7. Focus On The Dominant Search Engine
Globally, 88% of English searches via desktop and 96% searches via mobile are on Google, which makes it the most dominant search engine in most countries. It goes without saying that if you are considering utilizing SEO to boost your digital marketing plan, then hop on Google and get to know it intimately.
8. Have A Google SEO Specialist In Your Team
Once you get the hang of it, SEO will be a breeze. However, constant research, improvements and maintenance works are essential to ensure that your SEO strategy is effective. That is why it is important to have at least one specialist to help monitor your SEO rankings, how your keywords and search queries are performing, as well as to ensure that your webpages and links are functioning.
Help Is A Call Away
We totally understand if you feel overwhelmed.
But, do not worry as FiveDot is armed with a team of SEO specialists who put in effort and commitment to continuously understand the mechanisms of SEO as how they would with their significant partners.
In fact, it is our job to understand SEO on an innovative and intimate level. So, if you need a helping hand on how to include SEO in your marketing strategies, then look no further! Get in touch with our SEO nerds today to kick-start your SEO strategy that promises to bank your digital marketing success.