Digital Marketing Agency in Malaysia

We are a full-service digital marketing agency, which means we can offer all types of digital marketing services. We consult the business with branding and marketing solution to achieve their marketing objectives. If we were to rank our skills for digital marketing services, we would rank them this way search engine optimization, pay-per-click (paid ads), website design & development, e-commerce management, content marketing, social media marketing, PR marketing, email marketing, mobile app development…

Yes! We love entrepreneur who does hands-on for their marketing, whether offline or online. Only if you run your marketing, you will know what to improve, what offers that your customer loves, which target market likes your product more, etc. Sometimes, businessperson thinks that digital marketing is a set it & forget it stuff. However, it requires continuous improvement and tweaking on the little aspects of the campaign to make it successful. We try to do most of these tasks by continuously optimizing your campaign. But there are some aspects that it’s out of our control, e.g. your offering (product/service), customer service, pricing strategy, etc. We might be able to provide some recommendation based on the feedback from the customer. It’s totally up to the business owner to take the decision to implement the changes.

Digital marketing does help you increase your sales. But it’s a process of the marketing funnel. Just like traditional marketing, would set up a banner on the highway to increase your sales? It’s not that easy. When people see your billboard banner, they’re first aware of the existence of your promotion/offer. You might show them that this product/promotion can get from ABC Store. So they head to ABC store & find out the promotion (imagine there’s no internet, so no research is conducted online). They might learn about your offering through the banner your setup on the ABC Store or through salesperson that promoting the product. They will do a comparison with other products, and later decide whether to make the purchase. This whole process would be very much the same for digital marketing, just that the context would be happening on the web. A potential customer sees your ads, they click on it. If there’s interested, they might do further research to learn more about your product, and later compared with competitors. If the product fits their needs/wants and within their acceptable range of price, then they will make the purchase.

A digital marketing funnel (or just marketing funnel) is steps that present your offering to potential customer & lead them from the state of unaware all the way to becoming your customer. The most basic funnel consists of 4 stages – Awareness, Interest, Desire, & Action, short for AIDA. When implementing a digital marketing campaign, we need to craft our campaign differently when targeting prospects at a different stage. If the prospect is totally unaware of the offering, you should be building the awareness & educating them about the benefits of your offering. If the prospects have the desire to purchase but reluctant to take action, then you can offer limited sales targeting this group of prospects. The power of digital marketing allows you to present this special limited sales to only a specific group of prospect through the past data collected. We can even craft a personalized message to these prospects & convenience them to make the purchase. All these required analyzing the customer journey to collect data & continuously tweaking the message that delivers to the prospects. From this, we will also keep learning about which message will work best on which group of prospects & when they’re most likely to make a process.

Definitely. Micros business & startup tend to advantage the most using digital marketing. Due to the cost per acquisition compared to traditional marketing, micro business & startup tends to choose digital marketing for their main marketing channel. Setting up a store or having your product present physically required higher cost, therefore, selling online using a website, an e-commerce marketplace, social media, & paid ads have been the top choices of digital marketing in Malaysia among these businesses. If you’re confident that your product/service is appealing to your prospect, we’re confident that your business can success by implementing digital marketing in Malaysia.

Definitely. Micros business & startup tend to advantage the most using digital marketing. Due to the cost per acquisition compared to traditional marketing, micro business & startup tends to choose digital marketing for their main marketing channel. Setting up a store or having your product present physically required higher cost, therefore, selling online using a website, an e-commerce marketplace, social media, & paid ads have been the top choices of digital marketing in Malaysia among these businesses. If you’re confident that your product/service is appealing to your prospect, we’re confident that your business can success by implementing digital marketing in Malaysia.

Well, digital marketing cannot simply be packaged. Your business is definitely different from another one, whether or not you’re in the same industry. One fixed plan often doesn’t help the business to achieve their specified objectives. Well, all of our marketing objectives is to increase the company bottom line. But the steps to achieve that can be very different. For a new business, you will want to have a website, social media & other digital assets ready & accessible to your potential customer. These digital assets then will be used for marketing purposes, such as running ads on Facebook & Instagram or using Google Ads to lead people back to your website when you’re having a special promotion. We love to have all our services to have a fixed package. It would make thing so easy. But, just bear in mind, running a business and implementing marketing strategy is no easy task at all!

Ads campaign usually deliver a fast result. Google Ads, Facebook / Instagram Ads & others, often deliver result once you start the campaign. These ads are on a pay-per-click basis, where you pay every time a prospect click on the ads. Bear in mind that clicking on the ads doesn’t mean they take action. If someone clicks on the ads & led to a page, they might read through the page & didn’t perform any desired actions, such as filling up the form, call, or make a purchase. On the other hand, SEO, content marketing & email marketing would take a longer time to reap the result. These 3 marketing strategies are part of a longer customer journey. It will take some time to rank your website on Google & other search engines. When someone clicks on your website (because you rank on the 1st page), they will start researching for the information they need (reading the content on your website). If they’re interested but no desire to make a purchase at the moment, they might subscribe to your email newsletter. Then you will send them helpful content as part of your content marketing through email, as well as sending limited sales & other promotion. The entire process can take a longer period, but the result is overwhelming. In general, the cost of acquisition for these marketing strategies is much lower than paid ads.

To be honest, we couldn’t think of any business that cannot benefits from digital marketing. We came across a hawker center stall that brand themselves so well with social media pages & partnering with food delivery company. This has made them stand out of the crowd among other stalls through successful branding, gaining word-of-mouth on social media & acquiring an additional source of income through food delivery. Sometimes, we were shocked by some industry that taking the lead into digital marketing. And we think you will be surprised when you see a store selling Chinese religious products runs Ads on Facebook. Digital marketing has been adopted in all industry. Those first movers in the traditional industry that reluctant to adopt tend to benefits the most. While for industries that adapted fully on digital marketing, businesses have to take the move if they don’t want to get behind of their competitors.

Yes. Our service can be used on personal branding. The limitation that we have is not having specialized skills in fashion & personal branding consultation. However, if you have the professional personnel for fashion, personal branding & other related professions ready, we can surely help to brand your name out through digital marketing channels.

It depends. If you do have the resources to build a team, then having an in-house digital marketing team gives you better control over the resources & campaign. Your employee could be the one that truly understands your product & customer, so having them to run your marketing campaign seems to be great. However, most of the company prefer to have their digital marketing outsource mainly due to the lack of technical expertise & skill among in-house digital marketing team. Even if you have a full understanding of your offering & target market, you still need to be equipped with the correct skills to run the campaign. Corporate that have the resources will have their in-house team to plan & strategize their digital marketing & outsourcing the implementation to digital marketing agencies.

Depending on which digital marketing service you engage. Straightforward services like website maintenance start from RM99, while other crafted campaigns often start from several thousand annually for a small local business like a cafe, pop-up store, & local mom & pop store. The budget is tied to the objective of your campaign. If your goal is to compete with Nestle & Wonda Coffee for a new ready-to-drink coffee, then you can expect several million to run the campaign. If you want people from your local town to aware of your store & the promotion that you’re running, then you can start with an RM1,000 for social media ads.